CUMI World
  

CUMI WORLD
Experience Center at Ludhiana

The Concept

  • To come closer to the mass user base

  • To provide training to users, create awareness among users about new products and launches and for product display.

  • To be a contact point for CUMI customers

Objectives of CUMI World

  • Meeting point for end users of abrasive products

  • Database of user segments and actual users in a city

  • To give scheduled training to end user

  • Longer training programs for newcomers to industry

  • Activity hub for CUMI product display, corporate communication, and new product trials

  • A training center and product display place for associate industrial consumables

  • Explore the possibility of redefining the present distribution structure through CUMI WORLD.

Cumi World Design

  • Product Display

    • product application screens

    • physical display of products

  • Audio/Visual Training area

  • Machine / workshop area

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CUMI WORLD Coverage

The selection of town is based on

  • small-scale industry density

  • population of mass user base

The first city selected for CUMI WORLD is Ludhianain Punjab State. Ludhianatown is known for small-scale industry user segments like Cycles and cycle parts, Auto ancillaries, Sewing machines, Hand tools.

Objectives of the Project

Live project on putting the operational procedures of CUMI WORLD-Experience Center in place and helping the venture take off

Key Deliverables

  • Standard operating procedures

  • Communication module

  • Membership

  • Training modules

  • Recommendations

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Road Map Evolved

  1. Design of standard operating procedures

  2. Designing the communication module

  3. Design of training module for Hand tool Industry workers

  4. Memberships drive for end users

  5. Conducting a training module

Standard Operating Procedures

  • New Applications

  • Membership Rules

  • Conducting Training Sessions

  • Benefits/Facilities to Members

  • Renewal of Membership

  • Loss of Membership

  • Claims to CUMI Suraksha

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New Applications

  • When a new applicant comes, the administration and reception in-charge will explain the rules and regulations of CUMI WORLD to him.

  • If the applicant requires more information about CUMI WORLD thenthe administration and reception in-charge will arrange for a talk between the applicant and the center head.

  • The administration in-charge will help the applicant fill the application form.

  • She will inform the applicant about CUMI Surakshaand take necessary information to fill out the policy form.

  • She will collect the membership fee, details and photographs required from the applicant.

  • All the details will be entered into the members’ database.

  • She will issue a membership identity card to the member.

  • The member will be informed about the schedule of programme, relevant to his field, in the coming month.

Membership

Who can be a member?

  • Individual who is an actual user and is in the selected trade orwants to be in the selected trade.

  • Individual must get a reference from:

    • Existing member

    • CUMI employee

    • CUMI dealer/sub-dealer

    • CUMI customer

    • Membership fee for CUMI WORLD is RS. 25/-

    • This fee is valid for a period of one year.

  • Membership is subject to signing an agreement of good behaviour. Any member who violates this will automatically lose the membership. In addition CUMI WORLD will have the right to recover any damages from the terminated member.

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Benefits to Members

  • Member gets two programmes per month

  • Can visit the center during working hours to use the following facilities:

  • Use the touch screen

  • Get technical solutions

  • Product evaluation

  • Product literature

  • Gets a membership card that allows him an identity

  • Every member will be covered by a CUMI SURAKSHA policy against accidents.

  • Can participate in knowledge enhancement / ideas programme.

  • Can participate in the job change / new job programme.

  • Will be available for the trade referral programme.

Renewal of Membership

  • The membership to CUMI WORLD is of one-year duration, after which the membership will have to be renewed against a payment of Rs. 25/-

  • Renewal of membership will be subject to participation and usage of CUMI WORLD facilities

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Loss of Membership

  • In case of non-renewal of the membership, the membership status will be lost.

  • Bad conduct or damage to CUMI WORLD property will lead to loss of membership.

Loss of membership implies that the person cannot have access to the premises and facilities of CUMI WORLD.

The CUMI SURAKSHA policy of the individual will be withdrawn.

Conducting Training Sessions

  • When the members come for a training programme, the administration in-charge will mark attendance of the members for record, and direct them to sit in the lecture room.

  • Center head/instructor will be present in the lecture room and interact with them before presentation. The interaction could beabout CUMI WORLD, grinding technology, their experiences or queries.

  • Center head will ensure that the participants maintain decorum.

  • Center head will ensure that the instructor is present for the lecture.

  • The instructor will take over and give the lecture and presentation of the training module in details as desired by the members.

  • At the end of the programmethe participants will be informed about the scheduled date of the next training programme.

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Practical Training

After the lecture the participants will be taken to the training lab where they:

  • Learn how to check a grinding wheel

  • Learn how to mount a grinding wheel

  • Learn and practice grinding

  • Trial of new CUMI products

  • Learn safety practices to be undertaken while grinding.

The Communication Module

  • The concept of CUMI WORLD

  • CUMI’sVision for the Future

  • Benefits to workers & Industry owners

  • The concept of CUMI Suraksha

  • Content of the Training Module

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Voice of Customers

“Even industry owners can afford to get our workers insured, but nobody ever does. Its really great that CUMI is doing this for them”

“This is a new concept and it will definitely be successful”

“I can already see a lot of my problems solved. I can get the new boys trained here”

“I didn't know CUMI is this big…… I don’t buy a lot of CUMI products but next time I'll definitely consider it”

Design of Training Module

  • Information about CUMI

  • Information about the process of the industry and where all abrasives are used

  • Information about grinding -coated or bonded (whichever is used)

  • Grinding tool selection criteria

  • Information about safety precautions

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Siemens -Technical Skills Development Center

Types of programmes

  1. Customer training

  2. Vocational training

Programmesare conducted for

  • Employees who are new to the organization or who have been shifted to another job within the company (job rotation).

  • Channel partners, who run authorized service centers and the company’s sales team.

  • Customers who buy and use the product.

TSDC -Customer Training

  • Duration ranges from 1 day to 10 days depending upon the product

  • Service team & Business development team prepare the module

  • Specialized or advanced training on request is available

  • Monthly training schedule is distributed through the sales offices

  • Batch size ranges from 10-20 people

  • Literature on the entire training programmeis provided

  • Fee is Rs1150/-to Rs1850/-per day according to the course

  • TSDC is not a cost center but a profit center

  • A certificate of participation is given by the TSDC to the participants

  • Manual system for database management i.e. application forms itself are filed

TSDC -Vocational Training

  • Types of grinding wheel

  • The type of grain used

  • Choosing the right wheel

  • Precision grinding applications

  • Dressing a grinding wheel

  • Balancing a wheel

  • How to produce taper and other shapes

  • Safety precautions

  • Depth of cut specifications

  • Mounting a wheel or changing a belt

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Membership Drive

CUMI -Suraksha

  • All CUMI WORLD members to be covered by CUMI Suraksha

  • Scheme extended to all accidents

  • Insurance cover provided uptoRs1 Lac.

  • The insurance policy to be renewed each year with membership renewal.

Conducting Training Module


Product Display
Grinding Area

Training Session
Discussions

Voice of Workers

“Bahut badiya kaam kar rahi haia apki campany”

“Hum apne dost log ko bhi yahan la sakte hain kya?”

“Bahut kuch janane ko mila aaj……… hamein to bahut Baton ka pata hi nahin tha pehle”

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